The Great North Run
The Great North Run is the world’s biggest and most popular half marathon.
Organised by event management and sports marketing agency Nova International, the first event took place on 28 June 1981 with 10,677 runners. The 2014 30th Great North Run had 57,000 entries and over 100,000 applicants. To date, 124 people have taken part in every Great North Run.
One of the things that makes the event so special is runners of all abilities coming together for the Great North Run. They include the world’s best international elite road runners, celebrities and thousands of runners taking part for fun, charity or as part of their own personal challenge.
The Great North Run is televised, with four hours of live network coverage on BBC ONE and highlights on BBC TWO in the evening.
The Great North Run is now a weekend long event that also includes the Great North CityGames, the Great North Run Sport & Fitness Show and the Junior and Mini Great North Run, both taking place the day before the world’s biggest half marathon. Nova has used the successful formula for the Great North Run to develop a programme of running events across the UK and internationally. More recently, the model has also been applied to mass participation swimming with Great Swim events now staged in several locations. See www.greatrun.org